Ad Age releases The New Female Consumer: The Rise of the Real Mom
I am quoted in a white paper from Ad Age on marketing to moms. Drawing on the "Core Competency Mom" series that I wrote for …Read More
Category Archives: Women
Thanksgiving and the New Home Economics
(cross-posted at lauravanderkam.com) This year I attempted to make my first big turkey dinner. The holiday meal has long been one of those womanly rites of …Read More
Sarah Palin’s 168 Hours
Like the rest of humanity, I watched Sarah Palin's appearance on Oprah on Monday. (I have a personal interest in her book... I had wanted …Read More
A Day in the Life of a Power Mom
Amanda Steinberg, whose Daily Worth email recently featured one of my USA Today op-eds, has another post from a few days ago about how she …Read More
When work-life balance means working more
When I was writing a book on time management several years ago, I had dozens of people keep logs of their time. Paula, a Nashville …Read More
Welcome Motherlode readers! (plus, a balanced vacation)
Phew! Get a link on the home page of the New York Times and you can get enough traffic to really slow a webpage down! I …Read More
The Joy of Housework
This essay ran in the Wall Street Journal several weeks ago, and will be partially used in chapter 6 on the changing home economics. THE JOY …Read More
WSJ: Overestimating Our Overworking
I had an essay in the Wall Street Journal on Friday on how we think we work more hours than we do. Overestimating Our Overworking by …Read More