Best of Both Worlds podcast: Thinking bigger with Sheena Iyengar

How, exactly, do new ideas come to be? It’s seldom with a flash of lightning (or an apple falling on your head a la Newton). Instead, innovators tend to work by figuring out how to define a problem and combining solutions from different places.

In this week’s episode of Best of Both Worlds, and in her new book Think Bigger, Prof. Sheena Iyengar of Columbia University’s Graduate School of Business breaks this process down, just as she does in her popular entrepreneurship class. She is well-versed in practical problem solving. As someone who has been blind since childhood, Prof. Iyengar has figured out how to navigate various obstacles in order to travel solo, ride bikes (!), do research and get tenure at a major university, give a popular TED talk, raise a son, and (as we discuss) help him get into college. She’s got lots of great ideas on choice, better brainstorming, and even online dating.

Please give the episode a listen! In the Q&A we discuss getting older kids phones, and our rules with them — a preview of some more screen time content to come…

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