I’ve long been a fan of the DailyWorth website (I’m a fan of anyone who’s shared my articles with a wide audience!). But I really appreciated a recent post from founder Amanda Steinberg called “Stop wasting time doing things that will never make you money.”
In it, she notes that entrepreneurs can spend oodles of their precious time chasing awards or press mentions that don’t lead to any pay-off. It’s understandable. When you’re starting out, you want to throw everything against the wall to see what sticks. But a lot of it doesn’t stick. And that leads to burn-out.
So what to do? Spend some of your 168 hours doing good research. If you’re starting a business, guess what? Lots of other people have started businesses, too. Some even in your field. If they’re not direct competitors, they might be willing to mentor you on what works and what doesn’t. It can’t hurt to ask. Because in this age of Google, it’s not hard to see what sends people to your website. Better to spend your time on the things that can be big winners than activities that won’t really make a difference.