My WSJ column: “How to Pay for Your Own Uggs”

My column heralding the return of Ann M. Martin’s Baby-sitters Club book series ran on the Taste page of today’s Wall Street Journal as “How to Pay for Your Own Uggs.” Hopefully today’s girls will be receptive to the very entrepreneurial message of the BSC books: if you see an inefficiency in the market, you can solve it, and make big bucks doing so. Even if you’re only 12.

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