When I was at the Makers Conference a few weeks ago, Wendy Clark, SVP of Coca-Cola’s “Global Sparkling Brand Center,” talked about how she managed the care of her 3 kids and her rather large job. She obviously had childcare during the week, but confessed that for a while she’d thought she should do all the random other kid things herself — like shopping for birthday presents. Her nanny offered to do it, but no! She was going to be involved!
Then, of course, she spent her weekends dragging her kids to stores, rather than doing something she would find more enjoyable.
The happy ending to this story is that she realized this was an activity that could be outsourced. But that’s not the only way to solve this problem. Indeed, there is a way to select birthday presents, if that matters to you, and still not have to spend your weekends in stores. That beautiful invention is known as Amazon Prime.
We are heavy users of Amazon Prime around my house, because this program — pay $79/year and get free 2-day shipping — almost completely removes the need to go to stores. This week, my 6-year-old needed a birthday present for this weekend. I had one in the gift closet that I thought would be good for this child, but my son disagreed with my selection. Thanks to Amazon Prime, this was No Big Deal. We just ordered something else. It showed up before the weekend. Without free 2-day shipping, we obviously still could have ordered something online, but overnight shipping fees many places would rival the price of the gift itself (always annoying). Without the extensive selection of Amazon at our disposal, we might have had to go to Target, which would have been a huge ordeal, or I just wouldn’t have taken him and we might have argued over the right present. I do like my kid to learn to think about what his friends might like. I find myself quite relaxed about many small errands and mental load things that might appear in my life precisely because of Amazon Prime. For instance, we are going to the Please Touch Museum’s Story Book Ball next weekend. We’re supposed to go dressed up as story book characters. I don’t exactly have a whole lot of literary costumes around the house. But as long as I remember we need costumes by Wednesday, I can order something online and it will show up on Friday. Problem solved. What life hack is making your life easier these days?