Retale.com has a fascinating graphic up representing how Americans spend their time. Using the BLS data set I love as well, they show what chunk of the population is doing what at any given time.
It turns out that between 8 and 9 p.m., a third of the population is watching TV. What's interesting about that is that the percentage of Americans who are working never hits that — not even at 10 a.m. Partly that's because most people don't work all 7 days (whereas TV is always available). If you look at weekdays, the proportion working during the morning edges out the proportion watching TV at 9 p.m. But not by much. Lots of people are not in the workforce, or are not in the workforce full time. The graphic is called the "Busy States of America." But when you look at everyone, and all 7 days, a different picture emerges.
What do you do at 9 pm? These days I seem to still be trying to get kids to sleep. After that, though, it's House Hunters on HGTV, at least during vacation.