A small number of you may have read my first solo book, Grindhopping (I’m guessing most of you have not). It was about hopping out of the grind to (per the subtitle) “Build a rewarding career without paying your dues.” It was about the rise in self-employment among young people, and how to navigate the new world of work.
I think it was a great book and prescient too, but I didn’t know how much or what I needed to do to promote it. I made the rookie mistake of assuming that my publisher would do a lot of that. Unfortunately, I also went through three editors, and so it was really no one’s project by the time it came out. The sales showed it — there weren’t many sales. And, indeed, when I proposed a follow-on book, the publisher turned it down because sales were so bad. I got news that they weren’t picking up the option while I was in the delivery room having my first kid (lesson: don’t check email while in labor).
The good news is that all that led me to figure out a new topic to write about (time), to find a new publisher (Penguin/Portfolio) and to figure out how to build a better platform. It’s been a long process, but I definitely don’t take any book sale for granted.
What have you bounced back from?