Archive for November 19th, 2009

One more post for today! I am quoted in a white paper from Ad Age on marketing to moms. Drawing on the “Core Competency Mom” series that I wrote for The Huffington Post, I talk about the genius of claiming that products that reduce housework time give you more time with your kids. This allows marketers to claim that paper plates make you a good mom!

Update 11/20: Executive Moms picked up on the Ad Age white paper in their email newsletter, the Executive Momorandum, and highlighted how I’d coined the term “core competency mom.” They also mentioned a great phrase, “delegating to Dixie,” about how moms cut themselves some slack on the housework front in order to focus their energies on their paid work and nurturing their kids. I will definitely start using that one!

My review of the book, Connected, ran on City Journal’s website today under the title “You Say Potato, I’ll Say Potato.”

My column, “Give Thanks for Job Creators,” ran in today’s USA Today. The gist is that this Thanksgiving, we should be especially grateful to people who created jobs in 2009. And to be wary of politicians who want to collect (or even hike!) taxes in order to fund job creation schemes. Why not just leave the money with people who create jobs in the first place?